Gavero minimum selling price policy (MAP)
1. purpose of the MAP policy
This Minimum Advertised Price (MAP) policy was introduced to protect the brand integrity and value of Gavero products. It ensures fair competitive conditions for all authorized trading partners.
2. scope of application
The MAP policy applies to all retailers who sell Gavero products - both online and offline. This applies to all sales channels, including own online stores, marketplaces (e.g. Amazon, eBay) and stationary retail stores.
3. minimum selling prices (MAP)
Dealers undertake to comply with the minimum selling prices (MAP) defined by Gavero. These prices apply to all publicly visible offers.
4. exceptions
Retailers may grant their existing customers individual discounts or special offers as long as these are not publicly advertised or generally visible. For example, personalized vouchers or exclusive offers to regular customers and newsletter subscribers are permitted.
5. consequences of violations
A violation of the MAP policy leads to the following measures:
- Written warning and request for price adjustment within 3 working days
- In the event of repeated violations: termination of cooperation and exclusion as an authorized dealer
Gavero reserves the right to take additional legal action in the event of demonstrable damage.
6. changes to the MAP policy
Changes to this policy and to the minimum selling prices are only made centrally via our Shopify store and the associated portals.
All price updates are published there and apply immediately after being updated in the system. Retailers are obliged to check and adjust their sales prices accordingly.
7 Confirmation and validity
By purchasing and/or selling Gavero products, the retailer accepts this MAP policy as a binding basis for cooperation.